Antioxidants to Lead 2006 Health Trends

GI, antioxidants to lead 2006 health trends, says AC NielsenBy Lorraine Heller

1/31/2006 - Foods with a low glycemic index and products containing antioxidants will enjoy good growth this year as consumers continue to “obsess over their health,” according to a new study by consumer tracker AC Nielsen.


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“Health activists,” an educated, affluent health-aware group with money to buy expensive health foods, also showed an increased interest in antioxidants, according to the report. “Spending on antioxidants in health activists' markets was estimated to be among the highest of all health-related categories in terms of year-over-year growth,” said the study, which also revealed that the antioxidant segment is led by liquid tea, with sales for the product up 1000 percent year-over-year. Organic products were also popular with the ‘healthy' consumer group, with sales increasing 17 percent per year during the review period.