Wellness Industry - 101
What is the Wellness Industry?
Wellness is anything that makes you feel healthier,
stronger, see better, hear better, feel better, or
fight symptoms of ageing.
What is the Sickness Industry?
The sickness industry is the healthcare industry i.e.
anything concerned with being sick and treating
symptoms of sickness. The Sickness Industry has little
to do with preventing illness, being stronger or
healthier.
What is important about the Wellness Industry?
The Natural Marketing Institute (NMI), Managing
Partner Steve French states,
"Despite recent economic challenges, consumer spending last year in the health and wellness industry continued to rise. We project this trend to continue with sales reaching more than
$73 billion in 2005."The Consumer Confidence Board corroborated this
outlook when it reported that 2004 saw an increased
economic expansion and job growth with an even
more favourable outlook in 2005.
Segment 2001 (Billions) 2003(Billions) 2004(Billions)
Growth vs.2003-4 YEAR CAG*
Functional and fortified foods & beverages
$18.4 $21.8 $23.4 7% 8.3%
Vitamin, minerals, herbal & dietary supplements
$17.1 $17.9 $19.0 6% 3.6%
Natural foods and beverages
$9.6 $10.8 $11.3 4% 5.6%
Organic foods and beverages
$7.6 $9.2 $10.9 18% 12.8%
Personal care
$2.4 $3.5 $4.0 14% 18.6%
TOTALS $55.1 $63.2 $68.6 8.5% 7.6%
This data was published in March 2005 in NMI's
2005 Health and Wellness Trends Report (HWTR).
This comprehensive report contains more than 200 pages
of data and analyses the consumer attitudes,
behaviours, product usage, lifestyles and demographics
surrounding the health and wellness arena. Specific
category focus includes: natural, organic, functional,
fortified foods and beverages; weight loss products;
natural/organic personal care; sports nutrition;
dietary supplements; health-related ingredients; Rx
versus OTC versus foods and supplements in treatment
and expanded analysis of the top trends of 2005.
Paul Zane Pilzer, Economic Advisor to two presidential
administrations and three-times New York Times
best-selling author say this ? You couldn't really
have gone into wellness 10 or 15 years ago because
there was no wellness industry. Most of these products
and services are just now coming out of the
laboratory. And when you look into those laboratories
and see what's coming, you see that this business is
really going to take off. Of anything I've ever been
involved with, the wellness industry looks the most
exciting right now. (An Interview with Paul Zane
Pilzer By John David Mann and John Milton Fogg From
Network Marketing Lifestyles Magazine Sept. 2001)
In short, the Wellness industry is going through a
boom. Before the end of this decade we will see the
Wellness industry surpass the dot.com revolution. The
next gold rush so to speak is the Wellness industry.
This is exciting time.
To your Wellness!
About the Author
Gillian Tarawhiti, is Founder and CEO of Community
Training Centre, an Internet Marketing firm providing
Online Training and Support.Gillian is also the author
of eBay Billion Dollar Goldmine and the creator of the
Multiple Ripple Effect System 2004. Permission is
granted to reprint this article in print or on your
web site so long as the paragraph above is included
and contact information is provided to
http://www.millionairerippleeffect.com
