Global Medicine Hunter Leaks Juicy Details

I had saved this article; “Juicy” Overblown Stories: Don’t Fall for the Hype Behind Exotic Fruit Drinks, to post to MonaView blog a few weeks ago. I waited as I wanted to add some personal comments. However, in our recent offline efforts to acheive the rank of Ruby Executive; with MonaVie, my blogging time took a back seat.

Ironically, some of the points I intended on making in my personal comments on Dr Jordan's article, are included in the authors own follow-up to the original piece, released a few days ago. Therefore, I will let Dr Meg tell you some of her own findings in her follow-up article; Global Medicine Hunter Rethinks High Potency Fruit Drinks, which proceeds this post in its entirety on this blog.

Original Post:

Today, I found Dr Jordan's article snipplet below, where she made some valid points. The main thing that I got from original article; was that Dr Jordan wanted to be sure that her audience understood that not "one single" fruit is as awesome as it often promoted, by itself, and that most juice stories were overblown and exagerated at best.

Even as a marketer of a functional beverage, that is the technical name for the juice industry. I must agree with much of Dr Jordan's title; that many of the stories of one fruit are overblown.

However, it is something amazing to understand what/how companies like Tahitian Noni and Xango have penetrated the market place, with BILLIONS of dollars in sales.

Look for variety, balance, and moderation when considering a liquid supplement, as with any supplement.

“Juicy” Overblown Stories: Don’t Fall for the Hype Behind Exotic Fruit Drinks

San Francisco, CA 94111 July 25 2006

FOR IMMEDIATE RELEASE
July 24, 2006
Global Health Media

Snipplet~

By now, if you haven’t been approached by Goji, Noni or Xango, you’ve been living under a rock. Marketers are in full force, spinning tales of “ancient healing” and “miracle cures” usually by far-away natives who depend on the incredible life-giving, youth-preserving properties of one exotic fruit.

Nonsense. Humanity was not meant to survive exclusively by one small berry from the Himalayas or one exotic, foul tasting fruit from the South Pacific. This is a hyped-up marketing pitch that’s undergone a facelift: about two decades ago, we were all supposed to be eating pond scum algae from one lake near Klamath Falls, Oregon—no matter where you lived on the planet.

Obviously the earth’s inhabitants didn’t evolve by being dependent on one nutrient 10,000 miles away. Wide-scale nutritional research remains consistent: humans benefit most from a diet that reflects variety, balance and moderation among a wide selection of nutritious vegetables, grains, fruits and protein sources. Epidemiologic analysis has yet to find evidence for one particular nutrient that prevents premature aging, cures cancer, or any other chronic disease.

Paltry amounts
Often there is not a sufficient amount of the fruit juice or extract contained in the pricey bottles to even amount to anything significant intake. A quesitonable fraction of the fruit in most drinks can sell from $38 to 50 dollars for one liter—about ten times the price of gasoline in most parts of the world. The bottles contain mostly water, with varying amounts of everything from apple and pear puree to the equivalent of Ocean Spray cranberry juice, along with preservatives,

Lack of science
Only a few among a dozen or so fruit drinks have one or two animal studies behind them, and those companies manage to extrapolate findings from rat, bats or bugs to human beings, which is bad enough, but they also make the mega-leap to concluding health and longevity benefits for humans, which is solid junk science.

False scales
Companies selling the “single fruit juice” story often post an ORAC value to their berries, supposedly indicating antioxidant amounts, but ORAC stands for Oxygen Radical Absorbance capacity, the ability of substances to suppress oxygen free radicals in test tube findings. These charts are replete with fabricated data, comparing one fruit to another. You’ll find misleading statements, scales with no references points, unnamed and unsubstantiated laboratories

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