Sims Launches Acai Berry in UK

Acai continues its world premier tour, now going into the UK.

Food Ingredients First: Nutrition, Ingredients and Foods Online - Newsmaker

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03/02/06 In an exclusive agreement with fruit pulp manufacturer Fruits of the Amazon, J.O. Sims will distribute the açai berry (pronounced Ah-Sigh-Ee) in Europe for the first time. Originating from the lower Amazon basin in Brazil, the açai berry has the appearance of a purple grape and the flavour of a tropical berry. Exported as a frozen fruit pulp, it is also available in various extract formats.

Long used by Indian tribes who consume açai as a staple part of their diet, recent studies show the fruit to possess extremely high levels of anthocyanins - pigments which generate antioxidant activity. The level of anthocyanin present in açai is 30 times greater than that found in red wine, and the resultant antioxidant activity is up to six times greater than blueberries. Also rich in essential fatty acids omega 6 and omega 9, iron, fibre and other vitamins and minerals, this palm berry offers exceptional nutritional value.

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