THE PHYTONUTRIENT REVOLUTION

Phytonutrients have catapulted to the top of nutritional science research. "Phytonutrients Take Center Stage" was published in the December 1999 issue of Agricultural Research magazine.

Phytonutrients are a class of health-promoting, bio-active compounds with many sub-categories. By some counts, more than 100,000 phytonutrient compounds have already been identified and catalogued. Around the world, new discoveries are being continually made by health scientists. Some of the more common class names are Carotenoids and Flavonoids (Polyphenols).

Most known phytonutrients are strongly related to pigment. Dark red and blue pigmented flavonoids, with names like isoflavones, anthocyanins, flavinols, catechins and phenols are dominant in fruits. And richly colored fruits are considered the most potent source of anti-aging antioxidants of any commonly eaten foods!

(And no, this does not mean that drinking darker colored soft drinks is healthier than the lemon-lime varieties! We should banish them all from our diets!)

According to Dr. Ralph Carson, the comany's Chief Science Officer and primary formulator of MonaVie, research shows free radicals may be largely responsible for chronic illnesses such as heart disease and cancer. Once the ORAC test (oxygen radical absorption capacity) was perfected, some companies touted high ORAC ratings to make their products appear better than others. Later research has shown that a higher ORAC value does not necessarily equate to better or more effective. On the contrary, too much of certain substances can have detrimental effects.

Perhaps most important to know about phytonutrients and fruits is that they appear to be far more beneficial and effective in promoting health when a combination of fruits (not just a single fruit) is consumed.